EVENTS

What We’ve Read: Luxury is Back in Vogue in China while Burberry Dives into Artificial Intelligence

by

Camille Lake

|

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Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Luxury Is Back in Vogue in China

China’s luxury-goods market is growing steadily again, nearly five years after it was knocked off course by President Xi Jinping’s anti-corruption drive.

Read this on Bloomberg.

2. Hong Kong Regains its Appetite for Swiss Watches

The bump in demand from mainland China will help the overall industry grow in 2017. However, Hong Kong will not come back to the growth rates seen some years ago.

Read this on Financial Times.

3. The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success

How Burberry is using big data and artificial intelligence solutions to better connect with customers, boost retail performance and even detect counterfeits.

Read this on Forbes.

4. Digital Download: The Power of Influencer Referrals

Four out of every five of 's mobile web visits coming from referral traffic are driven by an influencer.

Read this on WWD.

5. Don’t Believe the Hype: Why WeChat Is Not a Cure-All for Luxury Brands

Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool.

Read this on Jing Daily.

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

EVENTS

What We’ve Read: Luxury is Back in Vogue in China while Burberry Dives into Artificial Intelligence

by

Camille Lake

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Luxury Is Back in Vogue in China

China’s luxury-goods market is growing steadily again, nearly five years after it was knocked off course by President Xi Jinping’s anti-corruption drive.

Read this on Bloomberg.

2. Hong Kong Regains its Appetite for Swiss Watches

The bump in demand from mainland China will help the overall industry grow in 2017. However, Hong Kong will not come back to the growth rates seen some years ago.

Read this on Financial Times.

3. The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success

How Burberry is using big data and artificial intelligence solutions to better connect with customers, boost retail performance and even detect counterfeits.

Read this on Forbes.

4. Digital Download: The Power of Influencer Referrals

Four out of every five of 's mobile web visits coming from referral traffic are driven by an influencer.

Read this on WWD.

5. Don’t Believe the Hype: Why WeChat Is Not a Cure-All for Luxury Brands

Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool.

Read this on Jing Daily.

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

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