"Despite the popularity and discussion surrounding the Chinese consumer in recent years, it is still a developing market worth watching and studying for nuanced changes and opportunities" - Samantha Shankman.
Read this on Skift.
Why are Chinese consumers such a crucial target for luxury brands? They are responsible for about a third of all luxury sales worldwide. And today, luxury spending in China is escalating as prices are shrinking.
Read this on Financial Times
A New York startup says it has technology that can spot counterfeits without the guesswork. Entrupy enables luxury brand consumers to distinguish genuine products from fake ones.
Read this on Bloomberg.
If you haven’t already heard, the unthinkably popular app WeChat dominates life in China. Here's what the app says about the future of content marketing.
Read this on Newscred Insights.