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Video Highlight: Bulgari CEO Jean-Christophe Babin on Digital, Millennials and Online Engagement

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Genna Meredith

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This is the featured image caption
Credit: This is the featured image credit

Earlier this year Luxury Society interviewed Bulgari CEO, Jean-Christophe Babin, on the brand’s digital transformation. Here we highlight a selection of the interview featuring his thoughts on digital, millennials and engagement.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Earlier this year Luxury Society interviewed Bulgari CEO, Jean-Christophe Babin, on the brand’s digital transformation. Here we highlight a selection of the interview featuring his thoughts on digital, millennials and engagement.

Mr. Babin shared his insights on topics ranging from e-commerce, to millennials. Here the Bulgari CEO discusses the importance of being digital in 2017, and its key advantages.

In another except, Babin speaks about how to attract millennials. The Bulgari CEO stresses the fact that “millennials” range in age from 15 to 35 years old, a period in the life cycle full of significant gift-giving milestone.

In another, the CEO discusses how to foster and grow engagement with a luxury audience and what the elements needed to succeed are.

Genna Meredith

Strategist, Luxury Society

Genna is a Strategist at Digital Luxury Group, specializing in digital content, influencer marketing and social communications. Prior to working at Digital Luxury Group, Genna worked in Brand Management at Procter & Gamble, Account Management at Saatchi & Saatchi X, and as Assistant Director of Communications at Enterprise UK.

LEADERS

Video Highlight: Bulgari CEO Jean-Christophe Babin on Digital, Millennials and Online Engagement

by

Genna Meredith

|

This is the featured image caption
Credit : This is the featured image credit

Earlier this year Luxury Society interviewed Bulgari CEO, Jean-Christophe Babin, on the brand’s digital transformation. Here we highlight a selection of the interview featuring his thoughts on digital, millennials and engagement.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Earlier this year Luxury Society interviewed Bulgari CEO, Jean-Christophe Babin, on the brand’s digital transformation. Here we highlight a selection of the interview featuring his thoughts on digital, millennials and engagement.

Mr. Babin shared his insights on topics ranging from e-commerce, to millennials. Here the Bulgari CEO discusses the importance of being digital in 2017, and its key advantages.

In another except, Babin speaks about how to attract millennials. The Bulgari CEO stresses the fact that “millennials” range in age from 15 to 35 years old, a period in the life cycle full of significant gift-giving milestone.

In another, the CEO discusses how to foster and grow engagement with a luxury audience and what the elements needed to succeed are.

Genna Meredith

Strategist, Luxury Society

Genna is a Strategist at Digital Luxury Group, specializing in digital content, influencer marketing and social communications. Prior to working at Digital Luxury Group, Genna worked in Brand Management at Procter & Gamble, Account Management at Saatchi & Saatchi X, and as Assistant Director of Communications at Enterprise UK.

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