The new WorldWatchReport™ Benchmark has revealed that 20% of the traffic to luxury watch websites comes from advertising. Improving the quality of this traffic stands as one of the main digital challenges the industry is facing.


In the new WorldWatchReport™ Benchmark, Digital Luxury Group introduces, for the first time ever, a way for luxury and prestige watch brands to measure their digital performance versus the industry. With the unveiling of a detailed digital analytics benchmark specifically tailored to the watch industry, the report helps guide brands on their global activities.
Uncovered in the latest version of the report is that on average, 1 out of 5 visits to a watch website now comes from advertising. But the quality of this traffic is limited; 95% of advertising sessions never reach the store locator, representing an important potential loss from a business standpoint.


Further insights and consolidated benchmark indicators are available to participating brands and DLG clients, who benefit from a full range of insights, with integration of this unique data set into their global performance measurement framework. To find out more visit:

About the author

Yoann Chapel

Analytics & Dashboards Project Manager , Digital Luxury Group

Yoann leads Analytics & Dashboards projects at Digital Luxury Group and is passionate about driving ROI for the brands he advises, particularly through defining key performance indicators and measuring digital performance.

Sinan Gurman 1 month, 2 weeks ago

Anyone able to see the embedded video or is it just me?

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