DIGITAL

The Latest Luxury Brand Videos: Jaguar, Longines & Saint Laurent

by

Sophie Doran

|

This is the featured image caption
Credit: This is the featured image credit

A look at The Latest Videos from luxury brands, featuring content from Louis Vuitton, IWC, Audi, Rolex, Porsche & Burberry

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

A look at The Latest Videos from luxury brands, featuring content from Louis Vuitton, IWC, Audi, Rolex, Porsche & Burberry

Romeo Beckham for Burberry SS13

A look at The Latest Videos from luxury brands, featuring content from Louis Vuitton, IWC, Audi, Rolex, Porsche & Burberry

Though we may only be ten days into 2013, luxury brands have already released a plethora of video content, showcasing Spring campaigns, new museums, behind the scenes exclusives, new products, craftsmanship exclusives and, in the case of Louis Vuitton, a look back at all digital activities in 2012.

As the new year gets into full-swing, we bring you a collection of the latest video content by luxury brands.

Longines, The Longines Museum

Walter von Känel, president of the Swiss watch brand Longines, takes viewers on a tour of the recently renovated Longines Museum, situated in Saint-Imier, Switzeland.

Louis Vuitton, 2012 Digital at a Glance

Louis Vuitton presents 2012’s digital content, highlighting the different aspects of the House, its values, heritage and the Art of Travel.

Audi, Design Miami 2012

The Audi highlights from Design Miami 2012. Detailing the R18 Ultra Chair designed by Clemens Weisshaar and Reed Kram, in collaboration with Audi’s Lightweight Design Center.

Cartier, Destinée

Cartier share a new short film telling the story of another most unexpected marriage proposal. This international production stars the English actor Oliver Jackson Cohen and the Taiwanese actress Michelle Chen.

Ralph Lauren, Diary of a Collection

Ralph Lauren shares his inspiration behind his Fall Winter 2013 collection; “I have always loved the heritage and romance of England. My collection for Fall 2012 is about a modern glamour inspired by the timeless character and refined elegance of an authentic way of living.”

Rolex, Behind Their Rolex

Rolex believes that every Rolex tells a story, of success, achievement, victory. Six accomplished women reveal the story behind their watches.

Jaguar, Justin Bell Drives F-TYPE Prototype

Justin Bell, racecar driver and host of “The World’s Fastest Car Show” on eBay Motors, gets behind the wheel of an F-TYPE prototype.

Burberry, SS13 Campaign

A preview of the full Burberry Spring/Summer 2013 campaign starring Romeo Beckham.

IWC, The Man’s Guide to Buying a Watch

Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, IWC give viewers a behind-the-scenes look at its watches and some of the complications that form the IWC collection.

Porsche, The new 911 Carrera 4 films

Porsche shares behind-the-scenes coverage of the 911 Carrera 4 clips in this video. Filming 4 seasons within 6 video-shooting days required 10,000 litres of rain, 650m³ artificial snow and 4,857,166 autumn leaves.

Saint Laurent Paris, SS13 PART II

Edie Campbell and Beck Hansen were photographed by Hedi Slimane in Los Angeles, for Saint Laurent’s SS13 campaign part two.

To explore more ways in which luxury brands are using Video in communications, we invite your to explore the related materials as follows:

The Latest Luxury Brand Videos: Omega, Rolex & Cartier
Luxury Fashion Brands Using Cinema Directors in Video
Luxury Timepiece Brands Using Craftsmanship in Video

Sophie Doran
Sophie Doran

Creative Strategist, Digital

Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.

DIGITAL

The Latest Luxury Brand Videos: Jaguar, Longines & Saint Laurent

by

Sophie Doran

|

This is the featured image caption
Credit : This is the featured image credit

A look at The Latest Videos from luxury brands, featuring content from Louis Vuitton, IWC, Audi, Rolex, Porsche & Burberry

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

A look at The Latest Videos from luxury brands, featuring content from Louis Vuitton, IWC, Audi, Rolex, Porsche & Burberry

Romeo Beckham for Burberry SS13

A look at The Latest Videos from luxury brands, featuring content from Louis Vuitton, IWC, Audi, Rolex, Porsche & Burberry

Though we may only be ten days into 2013, luxury brands have already released a plethora of video content, showcasing Spring campaigns, new museums, behind the scenes exclusives, new products, craftsmanship exclusives and, in the case of Louis Vuitton, a look back at all digital activities in 2012.

As the new year gets into full-swing, we bring you a collection of the latest video content by luxury brands.

Longines, The Longines Museum

Walter von Känel, president of the Swiss watch brand Longines, takes viewers on a tour of the recently renovated Longines Museum, situated in Saint-Imier, Switzeland.

Louis Vuitton, 2012 Digital at a Glance

Louis Vuitton presents 2012’s digital content, highlighting the different aspects of the House, its values, heritage and the Art of Travel.

Audi, Design Miami 2012

The Audi highlights from Design Miami 2012. Detailing the R18 Ultra Chair designed by Clemens Weisshaar and Reed Kram, in collaboration with Audi’s Lightweight Design Center.

Cartier, Destinée

Cartier share a new short film telling the story of another most unexpected marriage proposal. This international production stars the English actor Oliver Jackson Cohen and the Taiwanese actress Michelle Chen.

Ralph Lauren, Diary of a Collection

Ralph Lauren shares his inspiration behind his Fall Winter 2013 collection; “I have always loved the heritage and romance of England. My collection for Fall 2012 is about a modern glamour inspired by the timeless character and refined elegance of an authentic way of living.”

Rolex, Behind Their Rolex

Rolex believes that every Rolex tells a story, of success, achievement, victory. Six accomplished women reveal the story behind their watches.

Jaguar, Justin Bell Drives F-TYPE Prototype

Justin Bell, racecar driver and host of “The World’s Fastest Car Show” on eBay Motors, gets behind the wheel of an F-TYPE prototype.

Burberry, SS13 Campaign

A preview of the full Burberry Spring/Summer 2013 campaign starring Romeo Beckham.

IWC, The Man’s Guide to Buying a Watch

Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, IWC give viewers a behind-the-scenes look at its watches and some of the complications that form the IWC collection.

Porsche, The new 911 Carrera 4 films

Porsche shares behind-the-scenes coverage of the 911 Carrera 4 clips in this video. Filming 4 seasons within 6 video-shooting days required 10,000 litres of rain, 650m³ artificial snow and 4,857,166 autumn leaves.

Saint Laurent Paris, SS13 PART II

Edie Campbell and Beck Hansen were photographed by Hedi Slimane in Los Angeles, for Saint Laurent’s SS13 campaign part two.

To explore more ways in which luxury brands are using Video in communications, we invite your to explore the related materials as follows:

The Latest Luxury Brand Videos: Omega, Rolex & Cartier
Luxury Fashion Brands Using Cinema Directors in Video
Luxury Timepiece Brands Using Craftsmanship in Video

Sophie Doran
Sophie Doran

Creative Strategist, Digital

Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.

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