The Latest Luxury Brand Videos: Jaguar, Longines & Saint Laurent


Sophie Doran | January 11, 2013

A look at The Latest Videos from luxury brands, featuring content from Louis Vuitton, IWC, Audi, Rolex, Porsche & Burberry

Romeo Beckham for Burberry SS13

A look at The Latest Videos from luxury brands, featuring content from Louis Vuitton, IWC, Audi, Rolex, Porsche & Burberry

Though we may only be ten days into 2013, luxury brands have already released a plethora of video content, showcasing Spring campaigns, new museums, behind the scenes exclusives, new products, craftsmanship exclusives and, in the case of Louis Vuitton, a look back at all digital activities in 2012.

As the new year gets into full-swing, we bring you a collection of the latest video content by luxury brands.

Longines, The Longines Museum

Walter von Känel, president of the Swiss watch brand Longines, takes viewers on a tour of the recently renovated Longines Museum, situated in Saint-Imier, Switzeland.

Louis Vuitton, 2012 Digital at a Glance

Louis Vuitton presents 2012’s digital content, highlighting the different aspects of the House, its values, heritage and the Art of Travel.

Audi, Design Miami 2012

The Audi highlights from Design Miami 2012. Detailing the R18 Ultra Chair designed by Clemens Weisshaar and Reed Kram, in collaboration with Audi’s Lightweight Design Center.

Cartier, Destinée

Cartier share a new short film telling the story of another most unexpected marriage proposal. This international production stars the English actor Oliver Jackson Cohen and the Taiwanese actress Michelle Chen.

Ralph Lauren, Diary of a Collection

Ralph Lauren shares his inspiration behind his Fall Winter 2013 collection; “I have always loved the heritage and romance of England. My collection for Fall 2012 is about a modern glamour inspired by the timeless character and refined elegance of an authentic way of living.”

Rolex, Behind Their Rolex

Rolex believes that every Rolex tells a story, of success, achievement, victory. Six accomplished women reveal the story behind their watches.

Jaguar, Justin Bell Drives F-TYPE Prototype

Justin Bell, racecar driver and host of “The World’s Fastest Car Show” on eBay Motors, gets behind the wheel of an F-TYPE prototype.

Burberry, SS13 Campaign

A preview of the full Burberry Spring/Summer 2013 campaign starring Romeo Beckham.

IWC, The Man’s Guide to Buying a Watch

Featuring IWC watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making, IWC give viewers a behind-the-scenes look at its watches and some of the complications that form the IWC collection.

Porsche, The new 911 Carrera 4 films

Porsche shares behind-the-scenes coverage of the 911 Carrera 4 clips in this video. Filming 4 seasons within 6 video-shooting days required 10,000 litres of rain, 650m³ artificial snow and 4,857,166 autumn leaves.

Saint Laurent Paris, SS13 PART II

Edie Campbell and Beck Hansen were photographed by Hedi Slimane in Los Angeles, for Saint Laurent’s SS13 campaign part two.

To explore more ways in which luxury brands are using Video in communications, we invite your to explore the related materials as follows:

- The Latest Luxury Brand Videos: Omega, Rolex & Cartier
- Luxury Fashion Brands Using Cinema Directors in Video
- Luxury Timepiece Brands Using Craftsmanship in Video

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