Dior’s latest Milan boutique

Sao Paulo and Kazakstan become the newest luxury retail hotspots with the opening of luxury malls Cidade Jardim and Esentai, alongside Louis Vuitton, Rolls Royce & Valentino



Alexander McQueen, London

Alexander McQueen has opened its first stand-alone men’s wear store on Savile Row in London. The 200sqm space was designed David Collins in collaboration with creative director Sarah Burton and will offer a high-end ready-to-wear collection, as well the new in-house bespoke service. A glass-encased exhibition space will feature regularly changing artworks curated by the London gallerist Sadie Coles.

Website: alexandermcqueen.com
Source: WWD



Berluti, Osaka

LVMH’s Berluti has inaugurated a mono-brand flagship store in Osaka at Umeka Hankyu’s shopping centre. The store will house shoes and leather goods as well the clothing collection of the brand launched earlier this year, designed by Alessandro Sartori.

Website: berluti.com
Source: CPP Luxury



Brioni, Beijing, Dubai, Suzhou

Brioni has opened two stores in China, within the China World Mall in Beijing and Matro Shopping Mall in Suzhou, bringing the total number of mono-brand stores in the Republic to 14. The Suzhou store is the largest in China at 200sqm. Brioni has also opened in Dubai’s in Mall of the Emirate, as part of the brand’s focus on monobrand retail expansion, following its acquisition by PPR.

Website: brioni.com
Source: Gulf Business, CPP Luxury



Cartier, Lucerne, Milan

Cartier has launched an enlarged flagship store in Lucerne, Switzerland, within the heritage Schweizerhof Hotel. The 206sqm store will house Haute Horologerie watch collections, jewellery and accessories, designed by Bruno Moinard.

Cartier has also reimagined its four-floor Milan Boutique on Via Montenapoleone in collaboration with the designer.

Website: cartier.com
Source: FHH, CPP Luxury



Cerruti, Hong Kong

Cerruti 1881 has unveiled its new store concept with its most recent opening in Hong Kong, at Harbour City Mall. The move follows its 2011 acquisition by Trinity, a subsidiary of Li Fung Group, Cerruti’s long-time strategic licensing partner in China.

Website: cerruti.com
Source: CPP Luxury



Chloé, Paris

Paris’s Rue Saint-Honoré has become home to the capital’s second Chloé boutique, realised by creative director Clare Waight Keller and architect Joseph Dirand. The flagship boutique will house the full ready to wear collection alongside the brands accessories, leather goods and fragrances.

Website: chloe.com
Source: Fashion Windows



Chopard, Milan

Chopard has unveiled a newly expanded 300sqm boutique in Milan, on Via della Spiga, in keeping with the new global design concept for the brand’s stores. Walls clad in arké oak and wooden parquet floors, with a crystal staircase created by American architect Thierry W. Despont, frame four display windows.

Website: chopard.com
Source: Luxos



Christian Louboutin, Rome

Designed by architect Eric Clough, Christian Louboutin has opened in Piazza San Lorenzo, Lucina, Rome. Taking design cues from ancient Rome, dimmed lights and travertine surround the woman’s area, with accessories and fur skins complimenting the signature red carpets.

Website: christianlouboutin.com
Source: CPP Luxury



Dior, Los Angeles, Milan

Dior has reinvigorated its 460sqm space on Rodeo Drive, which it has occupied since 1990, in collaboration with Peter Marino. The new design houses five individual salons, one featuring a film of Dior in various settings, a bench of interlocking ginko leaves made out of aluminium by French artist Claude Lalanne and a rotating chandelier by Lee Bul.

The brand has also worked with Marino to double the size of its Milan flagship, which now showcases all Dior’s ready-to-wear, accessories, Joaillerie and Horlogerie collections, in the theme of a French hotel particulier.

Source: WWD (Los Angeles), WWD (Milan)



Fratelli Rossetti, Hong Kong, Shanghai

Fratelli Rossetti has opened two stores in China, in Hong Kong’s IFC Mall and in Shanghai at Plaza 66. In celebration of the openings, the brand has transported its Historical Museum’s shoe collection to China, from the company’s headquarters in Parabiago, Italy.

Website: fratellirossetti.com
Source: WWD



Hublot, Xiamen

Hublot has opened its largest store in China, with 200sqm in Xiamen’s top luxury shopping area, China Town. A façade of black stone, leather furnishings, counters of glass and metal fixtures are integrated with high tech details, in keeping with the brand’s “Art of Fusion” concept. It marks the brand’s 55th boutique worldwide, seven of which are now in China.

Website & Source: hublot.com



Hugo Boss, Manhasset

Hugo Boss has debuted its new store concept in the United States, at the Americana Manhasset in Manhasset, N.Y. The 315sqm space features dark brown colour themes with contrasting beige matte fabric back walls, where interior elements include bronze brushed and high-gloss surfaces, stone flooring and leather accents. The store predominantly features ready-to-wear, accessories and shoes for men.

Website: hugoboss.com
Source: WWD



Isabel Marant, Paris

Isabel Marant has opened in Paris’s 16th arrondissement on Avenue Victor Hugo, in a historical mansion spanning 230sqm over three levels. Designed by Cigüe architects, the concept uses vegetation both indoors and outdoors, against minimalist white-wood-black decor, to house both the signature and contemporary collections.

Website: isabelmarant.tm.fr
Source: FashionMag



IWC, Hong Kong

IWC Schaffhausen has opened a new boutique in the Mall at Pacific Place in Hong Kong. The design concept of the new, 52-square-metre boutique unites the distinct architecture and styling of the six product families, where clients can experience the stories around the products through artefacts, pictures, books and media.

Website & Source: iwc.com



Jaeger LeCoultre, Paris

Jaeger-LeCoultre recently unveiled its revamped and expanded store on Paris’s Place Vendome. The 500sqm store is the brand’s largest worldwide, spread over three stories, encompassing several selling spaces, exhibition areas, a VIP room, mini museum and an after-sales service centre with an on-site master watchmaker.

Website: jaeger-lecoultre.com
Source: WWD



Level Shoe District, Dubai

Interior Architects Shed was commissioned by Chalhoub Group in Dubai to create an entire district for the world’s leading luxury shoe brands over 8,900sqm. Level shoe district features individual boutiques and four multi-brand pavilions, with male and female VIP areas, an atrium art installation by United Visual Artists and a traditional, high-end cobbler.

Website: levelshoedistrict.com
Design & Source: SHED



Louis Vuitton, Kazakstan, São Paulo

Louis Vuitton has opened its 455th store in Kazakhstan, with a 750sqm space designed by Peter Marino, showcasing ready-to-wear, leather accessories and shoes for men and women. The VIP area has been designed to resemble a yurt.

The brand has also unveiled its first global store in Latin America, with a near-1000sqm space within Sao Paulo’s Cidade Jardim mall. The design was inspired by Peter Marino’s Vuitton Maison on New Bond Street in London, with Italian sand-coloured marble, beige carpets, vintage Vuitton advertisements and Brazilian furniture.

Website: louisvuitton.com
Source: WWD (Kazakstan), WWD



MB+F, Beijing

Swiss watch manufacturer MB&F has opened its first boutique in Beijing through a collaboration with local retail partners Ray Union and Europe Watch Co. The store is located in the state-of-the-art ParkLife Beijing Yintai Centre and will house an exclusive, limited edition Horological Machine created especially for this first boutique.

Website: mbandf.com
Source: Luxuo



Moncler, Budapest, Turin

Moncler has opened in Budapest, Hungary, with a 150sqm space on Andrassy Ut, the leading luxury shopping street in Budapest. It has also opened its first mono-brand store in the Northern Italian city of Turin, with a 90sqm boutique that will offer complete range of Moncler collections, men’s, women’s and accessories, Moncler S and Moncler Grenoble.

Website: moncler.com
Source: CPP Luxury



Mulberry, Singapore

Mulberry has opened its first Asian flagship store in Singapore, at Mandarin Gallery on Orchard Road, where limestone-tiled floors, curved timber follies, brass accents and handcrafted furniture showcase the brands dedication to craftsmanship. The store will house the full collection of men’s and women’s core and seasonal accessories, as well as women’s shoes and ready-to-wear.

Website & Source: mulberry.com



Piaget, Hong Kong

Piaget has opened a flagship boutique in Hong Kong, with over 460 square metres on the ground and mezzanine floor of the Mandarin Oriental. Realised by Christin Querlioz from Atelier Sasha in Paris, the boutique is based on the concept of expressing the brand’s unique blend of Haute Horlogerie and Haute Joaillerie skills by presenting a journey through the Piaget world.

Website: piaget.com
Source: Luxos



Prada, Tokyo

Prada Group has opened both a Prada store and a Miu Miu store in Tokyo’s Daimaru Mall, designed by Roberto Baciocchi. It marks the 21st location for Prada in Tokyo, housing men and women’s accessories, shoes, bags and the luggage collections over 120sqm.

Website: prada.com
Source: CPP Luxury



Rolls Royce, São Paulo

Rolls Royce has opened its first showroom in Latin America, in São Paulo, Brazil. The new 500sqm space uses glass and space to provide optimum natural light, furnished with bespoke-designed furniture and cabinets, with leather, wood, surface finishes and carpet samples from the home of Rolls-Royce at Goodwood in the UK.

Website: rolls-roycemotorcars.com
Source: Car News



Salvatore Ferragamo, Abu Dhabi, Brisbane

Salvatore Ferragamo has opened its newest flagship in luxury mall, the Avenue at Etihad Towers, in Abu Dhabi. The 180sqm space with house the brand’s full range of ready-to-wear, leather goods and accessories, as well as an exhibition of shoes from the Ferragamo Museum in Florence.

The Italian luxury house has also inaugurated its 12th mono-brand store in Australia, in the city of Brisbane in the Queen’s Plaza Mall. The 160sqm store features Ferragamo’s full range of products for both men and women.

Website: ferragamo.com
Source: Luxos, CPP Luxury



Sergio Rossi, Tokyo

PPR’s Sergio Rossi has refurbished its Tokyo store at Takashimaya Times Square. The 85sqm boutique has been updated in keeping with the brand’s current retail concept, featuring a black-and-white herringbone-pattern Italian marble floor and brass accents.

Website: sergiorossi.com
Source: WWD



Shang Xia, Beijing

Shang Xia, the Chinese brand established by French fashion house Hermès International, has completed its first expansion with the opening of a second boutique in Beijing, in he China World Mall. The 135sqm space was designed by Japanese architect Kengo Kuma, featuring stone and stylised aluminium brickwork inspired by the Great Wall, along with natural wood and bricks of pu’er tea.

Website: shang-xia.com
Source: WWD



Valentino, Sao Paulo

Valentino joins Louis Vuitton and Rolls Royce this month, opening its first flagship store in South America, also in Sao Paulo. The 190sqm store – designed by David Chipperfield – is housed within the Citade Jardim luxury mall and features both women’s and men’s apparel and accessories, including bags and shoes.

Website: valentino.com
Source: Luxuo



Vertu, New Delhi

Luxury mobile phone maker Vertu has opened its first boutique store in India, with plans to expand to other cities like Mumbai, Hyderabad and Bangalore. It marks the first company owned distribution point in India, which was previously available though 20 points of sale through luxury products distributors. (Prague boutique pictured)

Website: vertu.com
Source: TheTopTier



For more in the series of The Latest Boutiques, please see our most recent editions as follows:

- The Latest Boutiques: Berluti, Dior & Saint Laurent Paris
- The Latest Boutiques: Hublot, Breguet & Assouline
- The Latest Boutiques: Rolls Royce, Piaget & Louis Vuitton


About the author

Sophie Doran

Creative Strategist, Digital

Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society.

Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.