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The Top 50 Most-Searched for Luxury Brands in the United States
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Digital Luxury Group and Luxury Society join forces to reveal the ranking of the top 50 most-searched for luxury brands on search engines in the United States in 2011 Digital…
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Digital Luxury Group and Luxury Society join forces to reveal the ranking of the top 50 most-searched for luxury brands on search engines in the United States in 2011
Digital Luxury Group (DLG), the first international company dedicated exclusively to the digital success of luxury brands, joins forces with Luxury Society, the world’s largest community of luxury executives, to reveal the ranking of the top 50 most-searched for luxury brands on search engines in the United States in 2011.
“This is actually the first time that such powerful, yet seemingly basic, information is being made available. The combination of Digital Luxury Group’s digital expertise and Luxury Society’s industry understanding and reach will finally make it possible to regularly inform luxury brand executives about the performance and attractiveness of their brands online in the US,” reveals Philippe Barnet, Managing Director, Luxury Society.
Using DLG’s proprietary technology, DemandTracker™, the “US Top 50 Most-Searched Luxury Brands in 2011” tracks more than 470 million intentions expressed by American consumers using Google and Bing to search for luxury products and services related to 500 luxury brands from 6 different segments (watches, jewelry, fashion, beauty, automotive, hospitality).
The Top 50 Most-Searched for Luxury Brands in the United States
The ranking, compiled by DLG research analysts with the support of the Luxury Society team, uncovered a number of interesting findings:
1. Interest is strong for luxury automobiles
Luxury automotive brands are clearly leading the pack, with BMW and Audi ranking in the 1st and 2nd spot across all brands. Out of the top ten most-searched for luxury brands, six were automotive brands.
2. Continued demand for accessible luxury fashion
American mid-level luxury brand, Coach, ranks 3rd overall, outperforming both Louis Vuitton and Chanel in consumer interest for luxury fashion and accessories brands.
3. Travelling Americans do their hotel research online
Hilton Hotels, ranking in 6th position of most-searched for brands, surpassed Sheraton and Wyndham Hotels.
4. The watches and jewelry category is led by global players
Ranking 13th overall, Rolex was the most-searched for brand within the watch category, while Cartier (22nd overall) leads the way for jewelry brands.
The full ranking is available online at: http://www.dlgr.com/usrank
More detailed data and analysis on a particular segment or brand is available upon request. For any further enquiries regarding the index or research, please contact Tamar Koifman of Digital Luxury Group, [email protected]
Creative Strategist, Digital
Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.
