CAMPAIGNS

The Latest Hotels, Kitzbühel, Tuscany & Hanoi

by

Sophie Doran

|

This is the featured image caption
Credit: This is the featured image credit
Jumeirah Hotel Group unveils its second Maldives property, as St. Regis launch in Shenzhen, Hyatt in Abu Dhabi and Kempinski debut in Austria’s Kitzbühel The all-suite resort, Ocean Pearls at…

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Jumeirah Hotel Group unveils its second Maldives property, as St. Regis launch in Shenzhen, Hyatt in Abu Dhabi and Kempinski debut in Austria’s Kitzbühel

The all-suite resort, Ocean Pearls at Jumeirah Dhevanafushi

Jumeirah Hotel Group unveils its second Maldives property, as St. Regis launch in Shenzhen, Hyatt in Abu Dhabi and Kempinski debut in Austria’s Kitzbühel

Whilst many a luxury hotel opened in 2011, it was one particular brand that felt particularly active and ambitious in the market. The Jumeirah Group, owned by the Dubai Holdings investment vehicle of Sheikh Mohammed bin Rashid Al-Maktoum, opened no less than six properties in 2011 – significant when one considers the group operated just five properties in 2002.

And they didn’t just open a string of 50-room boutique hotels. The Jumeirah at Etihad Towers, for example, comprises no less than five towers – three residential, one commercial, and one for the hotel – comprising 382 rooms and suites, 199 serviced residences and a host of conference and leisure facilities. The group also opened in 2011 in Dubai, Shanghai and Frankfurt, as well as two resorts in the Maldives.

The group has announced plans for properties in Kuwait, Azerbaijan, Dubai and Mallorca to open in the coming six months, as well as a third property in London – Grosvenor House Apartments by Jumeirah Living. It also announced at 2011’s International Luxury Travel Mart that will take over management of Rome’s famous Grand Hotel Via Veneto as of this month, and re-brand as Jumeirah Grand Hotel Via Veneto.

What the brand may be lacking in heritage values – commonly associated with the older great hotel brands of the world – it is certainly making up for in aggressive and exciting development, and will be again one to watch in 2012.

Hyatt Capital Gate, Abu Dhabi

Whilst the Hyatt Capital Gate offers 189 five-star rooms, the latest Abu Dhabi landmark may more frequently be referred to as the hotel that leans at a greater degree than Italy’s tower of Pisa – a record breaking 18 degrees. The Hyatt occupies floors 18-33 of the structure and features the Rayana Spa; a ‘sky-spa’ perched on the 19th floor, along with a suspended outdoor pool and whirlpool.

Website: abudhabi.capitalgate.hyatt.com
Source: Luxuo

Kempinski Das Tirol, Kitzbühel

Its first in Austria, Kempinski Hotels has opened doors on the Kempinski Das Tirol, the only five-star-hotel in Kitzbühel that has direct access to the slopes. The hotel comprises 118 rooms, 29 suites and one Penthouse, constructed utilising alpine materials, natural wood and leather.

Website: kempinski.com/en/tirol
Source: CPP Luxury

Hotel Castello di Casole, Tuscany

Castello di Casole is a 4,200-acre private estate turned residential resort community, which has most recently launched a luxury hotel within its restored castle. The hotel offers 41 luxurious hotel suites, incorporating wood-beamed ceilings, stonewalls and hand-plastered finishes. Guests will also enjoy over 100 acres of vineyards and olive groves, a game reserve, a state-of-the-art wellness centre and restaurant, as well as an entire Tuscan hill town within the estate.

Website: castellodicasole.com
Source: Forbes

Hotel de l’Opera, Hanoi

A member of Accor’s MGallery collection, Hotel de l’Opera Hanoi has made its debut with 107 guestrooms, blending French décor with a vibrant colour palette, wood floors, Asian textiles, and silks. Amenities include two restaurants, one bar, an indoor pool with open-air terrace, a day spa, gym, and business centre. The hotel’s ample meeting spaces are designed to evoke images of a French salon.

Website: mgallery.com/hotel-de-l-opera
Source: Hospitality Design

Jumeirah Vittaveli, Maldives

The ultra luxury Jumeirah Vittaveli was the second Jumeirah property to open in the Maldives in 2011. Located just 20 minutes by speedboat from Malé International Airport, the resort offers 91 villa-suites, all with their own spacious private pool, alongside three restaurants, a bar, a 1080 m2 Talise Spa and comprehensive facilities for young children and teenagers.

Website: jumeirah.com/Jumeirah-Vittaveli
Source: Luxury Travel Magazine

St. Regis, Shenzhen

St. Regis has opened its doors as the brand’s tallest hotel in Shenzhen, designed by architect Sir Terry Farrell. The luxury property occupies the top 28 floors of a 100-story building, incorporating 297 guestrooms and suites with floor-to-ceiling windows and iPad2 remote controls to manage amenities.

The 96th-floor is home to the St Regis Bar and Drawing Room, with a sky-high wine bar Decanter on the top floor and a penthouse-level whiskey and cigar bar.

Website: starwoodhotels.com/stregis
Source: Hospitality Design

For more in the series of The Latest Hotels, please see our most recent editions as follows:

The Latest Hotels, Tianjin, Beijing & Shanghai
The Latest Hotels, Florence, Milan & Los Angeles
The Latest Hotels, Bangalore, London & Lagos

Sophie Doran
Sophie Doran

Creative Strategist, Digital

Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.

CAMPAIGNS

The Latest Hotels, Kitzbühel, Tuscany & Hanoi

by

Sophie Doran

|

This is the featured image caption
Credit : This is the featured image credit
Jumeirah Hotel Group unveils its second Maldives property, as St. Regis launch in Shenzhen, Hyatt in Abu Dhabi and Kempinski debut in Austria’s Kitzbühel The all-suite resort, Ocean Pearls at…

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Jumeirah Hotel Group unveils its second Maldives property, as St. Regis launch in Shenzhen, Hyatt in Abu Dhabi and Kempinski debut in Austria’s Kitzbühel

The all-suite resort, Ocean Pearls at Jumeirah Dhevanafushi

Jumeirah Hotel Group unveils its second Maldives property, as St. Regis launch in Shenzhen, Hyatt in Abu Dhabi and Kempinski debut in Austria’s Kitzbühel

Whilst many a luxury hotel opened in 2011, it was one particular brand that felt particularly active and ambitious in the market. The Jumeirah Group, owned by the Dubai Holdings investment vehicle of Sheikh Mohammed bin Rashid Al-Maktoum, opened no less than six properties in 2011 – significant when one considers the group operated just five properties in 2002.

And they didn’t just open a string of 50-room boutique hotels. The Jumeirah at Etihad Towers, for example, comprises no less than five towers – three residential, one commercial, and one for the hotel – comprising 382 rooms and suites, 199 serviced residences and a host of conference and leisure facilities. The group also opened in 2011 in Dubai, Shanghai and Frankfurt, as well as two resorts in the Maldives.

The group has announced plans for properties in Kuwait, Azerbaijan, Dubai and Mallorca to open in the coming six months, as well as a third property in London – Grosvenor House Apartments by Jumeirah Living. It also announced at 2011’s International Luxury Travel Mart that will take over management of Rome’s famous Grand Hotel Via Veneto as of this month, and re-brand as Jumeirah Grand Hotel Via Veneto.

What the brand may be lacking in heritage values – commonly associated with the older great hotel brands of the world – it is certainly making up for in aggressive and exciting development, and will be again one to watch in 2012.

Hyatt Capital Gate, Abu Dhabi

Whilst the Hyatt Capital Gate offers 189 five-star rooms, the latest Abu Dhabi landmark may more frequently be referred to as the hotel that leans at a greater degree than Italy’s tower of Pisa – a record breaking 18 degrees. The Hyatt occupies floors 18-33 of the structure and features the Rayana Spa; a ‘sky-spa’ perched on the 19th floor, along with a suspended outdoor pool and whirlpool.

Website: abudhabi.capitalgate.hyatt.com
Source: Luxuo

Kempinski Das Tirol, Kitzbühel

Its first in Austria, Kempinski Hotels has opened doors on the Kempinski Das Tirol, the only five-star-hotel in Kitzbühel that has direct access to the slopes. The hotel comprises 118 rooms, 29 suites and one Penthouse, constructed utilising alpine materials, natural wood and leather.

Website: kempinski.com/en/tirol
Source: CPP Luxury

Hotel Castello di Casole, Tuscany

Castello di Casole is a 4,200-acre private estate turned residential resort community, which has most recently launched a luxury hotel within its restored castle. The hotel offers 41 luxurious hotel suites, incorporating wood-beamed ceilings, stonewalls and hand-plastered finishes. Guests will also enjoy over 100 acres of vineyards and olive groves, a game reserve, a state-of-the-art wellness centre and restaurant, as well as an entire Tuscan hill town within the estate.

Website: castellodicasole.com
Source: Forbes

Hotel de l’Opera, Hanoi

A member of Accor’s MGallery collection, Hotel de l’Opera Hanoi has made its debut with 107 guestrooms, blending French décor with a vibrant colour palette, wood floors, Asian textiles, and silks. Amenities include two restaurants, one bar, an indoor pool with open-air terrace, a day spa, gym, and business centre. The hotel’s ample meeting spaces are designed to evoke images of a French salon.

Website: mgallery.com/hotel-de-l-opera
Source: Hospitality Design

Jumeirah Vittaveli, Maldives

The ultra luxury Jumeirah Vittaveli was the second Jumeirah property to open in the Maldives in 2011. Located just 20 minutes by speedboat from Malé International Airport, the resort offers 91 villa-suites, all with their own spacious private pool, alongside three restaurants, a bar, a 1080 m2 Talise Spa and comprehensive facilities for young children and teenagers.

Website: jumeirah.com/Jumeirah-Vittaveli
Source: Luxury Travel Magazine

St. Regis, Shenzhen

St. Regis has opened its doors as the brand’s tallest hotel in Shenzhen, designed by architect Sir Terry Farrell. The luxury property occupies the top 28 floors of a 100-story building, incorporating 297 guestrooms and suites with floor-to-ceiling windows and iPad2 remote controls to manage amenities.

The 96th-floor is home to the St Regis Bar and Drawing Room, with a sky-high wine bar Decanter on the top floor and a penthouse-level whiskey and cigar bar.

Website: starwoodhotels.com/stregis
Source: Hospitality Design

For more in the series of The Latest Hotels, please see our most recent editions as follows:

The Latest Hotels, Tianjin, Beijing & Shanghai
The Latest Hotels, Florence, Milan & Los Angeles
The Latest Hotels, Bangalore, London & Lagos

Sophie Doran
Sophie Doran

Creative Strategist, Digital

Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.

Related articles

CAMPAIGNS

For Marketers, Does It Even Matter If It’s Not Real?

CAMPAIGNS

Opinion: Why Are There So Few Luxury Winners At Cannes Lions?

CAMPAIGNS

Social Listening Might Just Be The Smartest Tool Luxury Brands Can Use Right Now