The third in a series of short films investigating important luxury markets and interviewing local key players, we look at luxury in Dubai, as presented by The Luxury Channel.
EVENTS
Dubai: The Art of Living
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
The third in a series of short films investigating important luxury markets and interviewing local key players, we look at luxury in Dubai, as presented by The Luxury Channel.
World renowned for six and seven star hotels, extreme skyscrapers and man-made palm-shaped islands, Dubai has become synonymous with design opulence and unprecedented feats of engineering. Originally an economy built on the back of the oil industry, Dubai’s main revenues are now derived from tourism, real estate, and financial services and as a result luxury interior design is booming for restaurants, homes and hotels.
In 2009 Dubai became the second most attractive city in the world for retailers, just behind London, ahead of Paris and New York (according to a survey by CB Richard Ellis). But post recession retailers saw sales slump 45 percent, further fueled by a localised real estate crash. Fast forward to January 2011 and business activity in the UAE private sector hit an 18-month high as orders for non-oil goods and services picked up on stronger domestic demand.
With upcoming Luxury events such as the International Motor Show, International Jewellery Week, International Boat Show, Art Dubai, Dubai Airshow and Like Minds, exploring the relationship between Luxury and Social Media, Dubai is clearly a priority market across all sectors.
We also invite you to view our other features in the series:
– India: where Eastern Tradition meets Western Luxury
– Moscow: Where Wealth is Worn with Pride
In partnership with CNBC Europe The Luxury Channel are in a unique position to offer LS members preferential sponsorship opportunities through advertiser funded programming to enhance their brand on their weekly ‘Luxury Life’ series and on major international broadcasters BBC World News, CNBC, National Geographic, FOX Channels . Engaging an audience of 250 million high net viewers and syndicating through trusted 3rd party media partners, 40 million high net worth viewers through USA Hotel Networks and Forbes.
For further information on the The Luxury Channel platform please contact Eadaoin Kelly
Creative Strategist, Digital
Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.
