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Seven Ways For Brands to Embrace Sustainability
It is imperative for brands to build sustainability into their business models. Weleda, an international natural beauty brand, has been pioneering a sustainable approach to business for almost a century. Here are their key insights for brands who ...
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Chanel and Gucci Rank Highest Luxury Brands on Social Media
NetBase's report demonstrates how important social media behaviour can be regarding habits and trends in e-commerce, while revealing which luxury brands are driving sentiment and passion in the public's search for authenticity.
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The Most Notable Watch and Jewelry Digital Campaigns of 2017
“How did it get so late so soon?” As 2017 races towards the finish line, we’ve stopped the clocks to reminisce over the luxury watch and jewelry brands that starred in the most innovative and influential digital campaigns of the year.
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How Lifestyle is the New In-Store Tactic for Luxury Brands
The key to transforming the physical store lies in driving valued customer relationships, providing personalised in-store services and selling the lifestyle associated with a luxury brand.
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What We've Read: Zenith is Making Waves in Innovation while Richemont Thrives in Sales Growth
Luxury Society's selection of news articles that are not to be missed this week.
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Video Adspend to Overtake TV in China by 2021
Video is the fastest growing ad format within digital in China. eMarketer’s forecasting analyst, Cindy Liu, reports on how digital adpsend will thrive over the coming years.
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Cartier Celebrates 100 Years of Tank via Historical Account
In honour of the Tank watch’s one-hundredth birthday, Cartier is embracing the nostalgia by exhibiting a new collection of timepieces and the history behind each one.
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Why Luxury Brands Should Sidestep Snapchat
When Instagram replicated Snapchat’s “Story” feature in August last year, it promptly surpassed its top competitor in terms of quantity of users and advanced features. Today, Instagram boasts 700 million users, compared to its competitor’s 150 mil...
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5 Surprising Facts About the Luxury Shopping Habits of Chinese Millennials
A new report published by Deloitte on the luxury spending habits of global millennials may debunk the stereotypes you have about the young Chinese.
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What We've Read: From Alibaba's Luxury Marketplace to Shrinking Prices in China
Luxury Society's selection of news articles that are not to be missed this week
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Women for Women: Female Empowerment and the Influencer
Influencer marketing continues to thrive in the luxury industry today. Recognising the opportunity it presents, brands are also leveraging on their clout to raise awareness for social causes – especially the topic du jour: Female empowerment.
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How the Digital World has Changed the In-Store Retail Experience
The key to drive-to-store strategies for luxury brands lies in unifying digital tools with memorable in-store retail experiences. The initiative being for luxury brands to nurture the culture of exclusivity in this industry.
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