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What We’ve Read: How Brands Are Tackling the Rise of Luxury Robots
Luxury Society’s selection of news articles that are not to be missed this week.
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Renting and Consigning Represent the New Normal for Luxury Purchases
The luxury resale industry has gotten very popular in the last few years. Brands are increasingly adapting to a new business model of renting and consigning high-end goods to their customers.
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Swiss Watchmakers Make the Leap to Chinese E-commerce
Despite earlier concerns, an increasing number of traditional Swiss luxury watchmakers are now setting up shop on Chinese e-commerce platforms – with Carl F. Bucherer being one of the latest to jump on board.
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In Conversation with Forevermark CEO Stephen Lussier
Forevermark reaches out to millennials with new range Libert’aime by Forevermark, and introduces an unconventional retail concept together with it.
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What We've Read: How Rimowa's Partnership with Off-White Puts a Spotlight on Luxury Streetwear
Luxury Society's selection of news articles that are not to be missed this week.
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Unusual Learnings from the Top Three Luxury Brands’ Cruise Collections
Dior, Vuitton and Gucci were put to the test with regards to their management strategies for their 2018 Cruise Collection shows. Susanna Nicoletti reports on the dos and dont's of luxury brand management.
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Fine Jewelry Sparks Online Retail Race
As millennial luxury consumers’ interest in the fine jewelry industry peaks, e-tailers are rushing to provide them with personalised, quick and seamless shopping services.
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Christoph Grainger-Herr on IWC: “We Are Not Afraid of Technology”
Not many CEOs would have entertained my cheeky request to have whisky, but IWC's CEO Christoph Grainger-Herr is unlike most CEOs.
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What We've Read: How De Beers is Targeting Millennials with Lab-made Diamonds
Luxury Society's selection of news articles that are not to be missed this week.
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As High-end Products on Auction Rise, Rolex Dominates Brand Searches
As Rolex tops the charts with regards to online auction search results, the watch and jewelry category as a whole is also growing in popularity. This demonstrates how vital branding is for the auction market.
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Stephen Lussier on Forevermark: “We Need to be Quite Seamless Between our Online and Offline Lives”
To adapt to changing consumer appetites, Forevermark introduced its first range targeted at young millennials: Libert'aime by Forevermark. Luxury Society caught up with CEO Stephen Lussier at the brand's global launch event in Shanghai.
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The Ambitious Plan of Chrono24
Chrono24 has already established itself as a global player for buying and selling luxury watches online. But co-CEO, Tim Stracke, intends to expand the user base and the platform through partnerships with brands and selling new watches.
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