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What We’ve Read: Chanel Leads in China with Fashion Accessories while Stella McCartney Embraces Reselling
Luxury Society's selection of news articles that are not to be missed this week.
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Has Amazon Lost the Luxury Game?
Amazon is building up their brand image when it comes to luxury. However, high-end brands favour full control over their merchandise and delivering a luxury experience online through their own platforms.
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The City As A Muse - Lessons From An Influencer Marketing Campaign
Writing for Luxury Society, Ornella Radtke followed a group of influencers around New York City to discover the inspiration behind two iconic timepieces from the Ralph Lauren Watch & Jewelry company.
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Rolex Wins, Tiffany Loses?
While Tiffany & Co. is experiencing a decline in the realms of innovation, workplace and citizenship, Rolex is forging ahead in building a brand experience that is fitting for the current digital landscape.
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How Vacheron Constantin is Embracing Online Chats with Consumers
The Swiss watchmaker is increasingly leveraging interactive online channels to better interact with consumers, as revealed by its latest digital actions. Luxury Society partook in the Vacheron Constantin Reddit live chat to find out more.
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What We’ve Read: Luxury Hotels Aim to Get Smarter and Tips for Retailers on Young Customers
Luxury Society's selection of news articles that are not to be missed this week.
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José Neves on Farfetch: “It’s Part of Our Mission to Help the Local Creative Community”
Currently the largest online luxury fashion retail platform in the world, Farfetch has been revolutionising the online luxury shopping experience since its launch in 2008. The brand’s founder speaks more about its aggressive expansion plans in Chi...
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Young Men are Searching for Watches at Auctions More Than Ever
Barnebys reports that a younger generation of affluent men is increasingly investing in high-value timepieces through auctions, thus forming a more hopeful outlook on the future of the luxury watch industry.
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Raynald Aeschlimann on Omega: “We’re Only Just Starting to Grow in China”
Omega has multiplied initiatives under the leadership of Raynald Aeschlimann. In an interview with Europa Star, the CEO talks about the brand's new e-commerce site in the US and the numerous sales outlets in mainland China, among other things.
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The Affluent Asian Millennial, Fuelling Luxury Consumption in the Region
According to the latest Affluent Insights™ into Asia, around 2 out of 5 Asian millennials buy luxury products on their mobile phones. Agility's study delves into the luxury spending and consumption behaviour of these young and affluent consumers.
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What We've Read: How Brick-and-Mortar is Battling E-commerce and Why Stella McCartney Bought Back Her Brand
Luxury Society's selection of news articles that are not to be missed this week.
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What Blockchain Means for Luxury Brands
More than just a means to ensure cryptocurrency transactions are properly tracked, this technology opens up new possibilities for luxury brands.
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