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Why Offline Experiences Matter More Today Than Ever Before
For First Time Purchases, Consumers Prefer In-Person Experiences
For products that a customer has never purchased before, 50 percent of shoppers opt for in-store retailers.
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Chinese Valentine’s Day “Qixi” Gives Luxury Brands The Chance To Raise Their Game
Chinese Valentine’s Day (Qixi) and luxury marketing are proving to be a real match made in heaven, especially when it comes to new creative campaigns on WeChat to draw consumers in.
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What We’ve Read: Tiffany & Co. to Spend At Least $250 Million on Fifth Avenue Store Remodel
Luxury Society’s selection of news articles that are not to be missed this week.
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H. Moser & Cie On The “Very Rare” Intersection of Humor and Luxury
Edouard Meylan, CEO of Swiss watch brand H. Moser & Cie, speaks to Luxury Society on brand image and humor in an industry that doesn’t know humor.
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How Louis Vuitton, Dolce & Gabbana and Hermès Have Maintained Brand Authenticity
Susanna Nicoletti, a brand strategist among some of the world’s top luxury groups, speaks to Luxury Society about the importance of long-term strategy, brand DNA, leadership and more.
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Luxury Brands Pick Risky Celebrity Ambassadors
More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting negatively on the brand.
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