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How Luxury Goods Are Selling Out on WeChat with the Help of KOLs
Libert'aime by Forevermark Offers Millennials a New Way to Shop for Diamonds
Diamonds may be forever, but consumers are constantly changing. How can diamond brands continue to attract millennials and stimulate their desire to purchase? Libert'aime by Forevermark seems to have found the answer.
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The Asian Millionaire Traveller in 2018
According to the latest Affluent Insights™ into Asia, travel remains a key focus for Asian millionaires. Agility’s study looks at this group’s preferences and how much it spends on travel versus other luxury categories.
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What We've Read: Richemont Group Introduces Baume, its New Watch Brand
Luxury Society's selection of news articles that are not to be missed this week.
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Big Brands Use Douyin to Reach China's Gen Z Consumers
As Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are turning to smaller platforms like Douyin to target China's Gen Z consumers.
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From Influencers to Influential Users: Letting Instagram Data Tell the Story
In the age of social media marketing, brands need to leverage not just major influencers, but influential users too, to reach the right target audiences on Instagram.
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Louis Vuitton: The Art of Top Luxury Brand Maintenance (And Success)
Louis Vuitton’s strong identity and DNA derive from the long-term vision implemented in its own evolution. Collaborations with renowned artists help develop rather than distort the brand.
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