From changing cultural mindsets and innovative designs to forward-thinking digital promotional strategies and price adjustments, the scene has been set for luxury jewelry brands to thrive in the Chinese market – especially with female millennials.

Luxury travel and hospitality brands are teaming up with virtual reality production agencies to help bring the luxury hotel industry to life through immersive experiences for the customers.

Moleskine moves into the experience economy with its new venture, The Moleskine Café. Effective brand extension strategies should ensure that original and independent concepts are implemented, rather than merely borrowing ideas from the parent brand.