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How Luxury Goods Are Selling Out on WeChat with the Help of KOLs
Swiss Watchmakers Make the Leap to Chinese E-commerce
Tapping into Influencer Insights for Successful Selling in China
An influencer might be the face of a campaign, a traffic generator, or – at best – a brand ambassador. But, it's rare when a brand takes influencer insights and utilizes them as strategies for selling in China. And that's a shame.
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Garden is the New Black in Fashion
From Gucci to Prada, high-end brands are celebrating all things floral through new design concepts for their headquarters. So what can luxury executives learn from this in terms of brand management?
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What We’ve Read: How Brands Are Tackling the Rise of Luxury Robots
Luxury Society’s selection of news articles that are not to be missed this week.
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Renting and Consigning Represent the New Normal for Luxury Purchases
The luxury resale industry has gotten very popular in the last few years. Brands are increasingly adapting to a new business model of renting and consigning high-end goods to their customers.
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Swiss Watchmakers Make the Leap to Chinese E-commerce
Despite earlier concerns, an increasing number of traditional Swiss luxury watchmakers are now setting up shop on Chinese e-commerce platforms – with Carl F. Bucherer being one of the latest to jump on board.
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In Conversation with Forevermark CEO Stephen Lussier
Forevermark reaches out to millennials with new range Libert’aime by Forevermark, and introduces an unconventional retail concept together with it.
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