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Raynald Aeschlimann on Omega: “We’re Only Just Starting to Grow in China”
How Vacheron Constantin is Embracing Online Chats with Consumers
The City As A Muse - Lessons From An Influencer Marketing Campaign
What We’ve Read: Chanel Leads in China with Fashion Accessories while Stella McCartney Embraces Reselling
Luxury Society's selection of news articles that are not to be missed this week.
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Has Amazon Lost the Luxury Game?
Amazon is building up their brand image when it comes to luxury. However, high-end brands favour full control over their merchandise and delivering a luxury experience online through their own platforms.
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The City As A Muse - Lessons From An Influencer Marketing Campaign
Writing for Luxury Society, Ornella Radtke followed a group of influencers around New York City to discover the inspiration behind two iconic timepieces from the Ralph Lauren Watch & Jewelry company.
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Rolex Wins, Tiffany Loses?
While Tiffany & Co. is experiencing a decline in the realms of innovation, workplace and citizenship, Rolex is forging ahead in building a brand experience that is fitting for the current digital landscape.
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How Vacheron Constantin is Embracing Online Chats with Consumers
The Swiss watchmaker is increasingly leveraging interactive online channels to better interact with consumers, as revealed by its latest digital actions. Luxury Society partook in the Vacheron Constantin Reddit live chat to find out more.
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What We’ve Read: Luxury Hotels Aim to Get Smarter and Tips for Retailers on Young Customers
Luxury Society's selection of news articles that are not to be missed this week.
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