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Luxury Society Contributor
Iris Chan is a brand marketing professional with diverse international experience including several years leading client services at Digital Luxury Group in Shanghai.
Collaborating with Tencent and DLG China, Swarovski is the first watch and jewelry brand to leverage mini programs to innovate on social commerce, highlighting their recent Mother’s Day campaign.read more
An insider’s perspective on developing a successful luxury and lifestyle e-commerce platform in China, partnering with Alibaba, and changing the experience for China’s evolving luxury consumer.read more
In a time when understanding the global luxury consumer is important but daunting, some brands have taken the challenge and turned to social CRM activities to enhance the luxury customer experience no matter where they are.read more
Bigger than Black Friday, Single's Day in China is an online shopping event so massive that brands can't ignore its sales impact. Wrestling with brand control, high-end and luxury brands find the way to take part in the fastest growing e-commerce ...read more