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Luxury Society Contributor
Genna is a Strategist at Digital Luxury Group, specializing in digital content, influencer marketing and social communications.
Prior to working at Digital Luxury Group, Genna worked in Brand Management at Procter & Gamble, Account Management at Saatchi & Saatchi X, and as Assistant Director of Communications at Enterprise UK.
A reported 92 percent of consumers trust influencers over celebrity endorsements, according to research by MuseFind. However, within the luxury industry, influencer marketing is still relatively in its infancy. So what is the most important thing ...read more
Every year, 4.8 to 12.7 million metric tons of plastic waste gets into the ocean. A number of luxury brands are supporting causes that protect the ocean and its marine life. In honor of World Oceans Day on June 8th, we reveal 8 brands that are sup...read more
Earlier this year Luxury Society interviewed Bulgari CEO, Jean-Christophe Babin, on the brand’s digital transformation. Here we highlight a selection of the interview featuring his thoughts on digital, millennials and engagement.read more
They say once is an event, twice is a coincidence and three times is a trend. After yet another major luxury e-commerce piece of news was released recently, it is safe to say that luxury e-commerce is seriously starting to kick into gear. Luxury S...read more
From China to technology trends, bloggers to digital transformation, luxury executives are hungry for information to inspire and foster change. Luxury Society’s Editor reveals the most read articles of 2017 so far, and what it means for the industry.read more
The team behind Digital Luxury Group’s latest WorldWatchReport™ Benchmark reveal which luxury watch brands were the winners and losers on Facebook during Baselworld; the world's biggest luxury watch & jewelry event.read more
Baselworld is celebrating its 100th year. The luxury watch & jewelry show is one of the only of its kind that unites the entire industry – from top luxury watch and jewelry brands to independent watchmakers and machine manufacturers. DLG’s Genna ...read more
Influencer marketing is fast becoming a widely used marketing strategy, with a reported 84% of marketers planning to run influencer marketing campaigns in 2017. With the term influencer being used more and more, what exactly does it mean for luxur...read more
This year, in a first for SIHH, the public were able to purchase tickets for the final day of the exhibition, thus opening the brands up to a much wider audience. But if you are a luxury watch brand that does not exhibit at SIHH how do you jump on...read more
The Salon International de la Haute Horlogerie (SIHH), now in its 27th year, was the first luxury event of 2017 and the perfect moment to look at how luxury brands are adopting digital into their communications. Digital Luxury Group’s Genna Meredi...read more
Speaking with the brand’s CEO, Sascha Moeri, to discuss Carl F. Bucherer's latest approach to generating awareness among a smartphone-savvy audience of Chinese travellers: the Made of Lucerne City Guide.read more
Zenith, a watch brand of the LVMH group, has been capturing the attention of a younger and younger audience thanks to smart digital activations and influencer partnerships. Digital Luxury Group’s Genna Meredith reports how.read more