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Luxury Society Contributor
Genna is a Senior PR & Social Media Manager at Digital Luxury Group, specializing in influencer marketing social communications.
Prior to working at Digital Luxury Group, Genna worked in brand management at Procter & Gamble, Account Management at Saatchi & Saatchi X, and as Assistant Director of Communications with non-profit organisation Enterprise UK.
Influencer marketing is fast becoming a widely used marketing strategy, with a reported 84% of marketers planning to run influencer marketing campaigns in 2017. With the term influencer being used more and more, what exactly does it mean for luxur...read more
This year, in a first for SIHH, the public were able to purchase tickets for the final day of the exhibition, thus opening the brands up to a much wider audience. But if you are a luxury watch brand that does not exhibit at SIHH how do you jump on...read more
The Salon International de la Haute Horlogerie (SIHH), now in its 27th year, was the first luxury event of 2017 and the perfect moment to look at how luxury brands are adopting digital into their communications. Digital Luxury Group’s Genna Meredi...read more
Speaking with the brand’s CEO, Sascha Moeri, to discuss Carl F. Bucherer's latest approach to generating awareness among a smartphone-savvy audience of Chinese travellers: the Made of Lucerne City Guide.read more
Zenith, a watch brand of the LVMH group, has been capturing the attention of a younger and younger audience thanks to smart digital activations and influencer partnerships. Digital Luxury Group’s Genna Meredith reports how.read more