Do you know which channel has the most impact on drive-to-store? It’s not Social, it’s not SEM, nor Display Advertising, but emailing.
The latest findings from the The WorldWatchReport™ Benchmark reveal that over 14% of email traffic goes direct to store locator pages, representing a strong purchase intent. Yet, emailing is being totally under used by luxury watch brands. It currently represents less than 1% of the total traffic to the brand’s website.
Having a strong database of clients and prospective customers not only makes email a great channel for communications, but also opens up brands to take advantage of more sophisticated targeting options from the big social media players, such as Facebook’s custom and look-alike audiences.
Further insights and consolidated benchmark indicators are available to participating brands and DLG clients, who benefit from a full range of insights, with integration of this unique data set into their global performance measurement framework. To find out more visit: www.worldwatchreport.com
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