DIGITAL

Top 10 Watch & Jewellery Brands 2015: Sina Weibo

by

Daniela Aroche

|

This is the featured image caption
Credit: This is the featured image credit

In the last of a social media series which has ranked the leading watch and jewellery brands across Instagram, Facebook, and YouTube, we identify the Top 10 brands on Chinese channel Sina Weibo.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

In the last of a social media series which has ranked the leading watch and jewellery brands across Instagram, Facebook, and YouTube, we identify the Top 10 brands on Chinese channel Sina Weibo.

In the last of a social media series which has ranked the leading watch and jewellery brands across Instagram, Facebook, and YouTube, we identify the Top 10 brands on Chinese channel Sina Weibo.

As one of the biggest social media platforms of China, Sina Weibo, more oftren referred to as ‘Weibo’ is now one of the most influential social media platforms in China, boasting 222 million monthly active users (as of September 2015).

‘Weibo’, translated as ‘micro-blog’ is best described as as the Chinese equivalent to Twitter or Facebook – both of which are blocked in China – which has been integral to its stellar rise in popularity as a social media platform in the region since launch in 2009.

“ While the platform continues to show promise for luxury companies, it remains a mystery for many ”

Earlier this year, the platform announced it would launch video advertising to be integrated into the channel as a fresh source of revenue to maintain robust growth.

The new advertising will appear in the users’ Weibo news feed with geographic and demographic targeting options, generating an extra tool for luxury brands looking to target the lucrative market from a local angle.

Yet, while the platform continues to show promise for luxury companies looking to capitalise on its reach, it remains a mystery for many.

With this in mind, Luxury Society has joined forces with its parent company and full service digital agency Digital Luxury Group, to rank the luxury watch and jewellery brands which leveraged Sina Weibo best over the past year.

Leading the pack in the watches category are Cartier and Bulgari – although the gap between them is a wide one. Cartier dominates with 1,303,748 followers, as opposed to the latter’s 374,783 fans.

Interestingly, however, Bulgari wins on engagement – with 0.07% compared to Cartier’s 0.02%.

“ In jewellery, Cartier again leads in terms of followers, but it is Chopard which garnered the most interactions ”

The third runner-up – Piaget – however, trumps both in terms of interactions, on 0.08%, despite its slightly lower volume of fans (336,478).

Rounding out the top five are Raymond Weil and Chaumet, on 196,478 and 180,664 fans respectively – however, while Raymond Weil garnered no interaction, Chaumet reaped a level of 0.04% engagement.

In the jewellery category, Cartier again leads in terms of followers, but it is Chopard – ranked ninth – which embodies the phrase “quality over quantity. It garnered the most interactions (0.22%), despite only having 36,213 followers.

Tiffany & Co, second on the list, lags significantly behind Cartier in terms of volume of followers (519,457) – but makes up for in with a 0.08% level of engagement.

Bulgari comes in fourth, with Piaget in fifth place and on par with Tiffany & Co in terms of engagement, with 0.08% engagement – the second highest level of interactions behind Chopard.

For more exclusive Baselworld-related coverage, follow Luxury Society‘s exclusive ’Baselworld 2016 Inside/Out’ series via: #LSBaselworld

To further investigate social media and digital brand innovation on Luxury Society, we invite you to explore the related materials as follows:

Top 10 Watch & Jewellery Brands 2015: Facebook
Top 10 Watch & Jewellery Brands 2015: Instagram
Optimising Social Media For Luxury: Instagram

Daniela Aroche
Daniela Aroche

Journalist & Co-Founder, The Ink Collective

Daniela Aroche is the former Editorial Director of Luxury Society, and co-founder of The Ink Collective – a full-service creative content & communications agency, specialising in the areas of fashion, luxury and lifestyle, with connections to an international network of writers, editors, photographers, translators and designers. Dually based in Paris and Sydney, Australia.

DIGITAL

Top 10 Watch & Jewellery Brands 2015: Sina Weibo

by

Daniela Aroche

|

This is the featured image caption
Credit : This is the featured image credit

In the last of a social media series which has ranked the leading watch and jewellery brands across Instagram, Facebook, and YouTube, we identify the Top 10 brands on Chinese channel Sina Weibo.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

In the last of a social media series which has ranked the leading watch and jewellery brands across Instagram, Facebook, and YouTube, we identify the Top 10 brands on Chinese channel Sina Weibo.

In the last of a social media series which has ranked the leading watch and jewellery brands across Instagram, Facebook, and YouTube, we identify the Top 10 brands on Chinese channel Sina Weibo.

As one of the biggest social media platforms of China, Sina Weibo, more oftren referred to as ‘Weibo’ is now one of the most influential social media platforms in China, boasting 222 million monthly active users (as of September 2015).

‘Weibo’, translated as ‘micro-blog’ is best described as as the Chinese equivalent to Twitter or Facebook – both of which are blocked in China – which has been integral to its stellar rise in popularity as a social media platform in the region since launch in 2009.

“ While the platform continues to show promise for luxury companies, it remains a mystery for many ”

Earlier this year, the platform announced it would launch video advertising to be integrated into the channel as a fresh source of revenue to maintain robust growth.

The new advertising will appear in the users’ Weibo news feed with geographic and demographic targeting options, generating an extra tool for luxury brands looking to target the lucrative market from a local angle.

Yet, while the platform continues to show promise for luxury companies looking to capitalise on its reach, it remains a mystery for many.

With this in mind, Luxury Society has joined forces with its parent company and full service digital agency Digital Luxury Group, to rank the luxury watch and jewellery brands which leveraged Sina Weibo best over the past year.

Leading the pack in the watches category are Cartier and Bulgari – although the gap between them is a wide one. Cartier dominates with 1,303,748 followers, as opposed to the latter’s 374,783 fans.

Interestingly, however, Bulgari wins on engagement – with 0.07% compared to Cartier’s 0.02%.

“ In jewellery, Cartier again leads in terms of followers, but it is Chopard which garnered the most interactions ”

The third runner-up – Piaget – however, trumps both in terms of interactions, on 0.08%, despite its slightly lower volume of fans (336,478).

Rounding out the top five are Raymond Weil and Chaumet, on 196,478 and 180,664 fans respectively – however, while Raymond Weil garnered no interaction, Chaumet reaped a level of 0.04% engagement.

In the jewellery category, Cartier again leads in terms of followers, but it is Chopard – ranked ninth – which embodies the phrase “quality over quantity. It garnered the most interactions (0.22%), despite only having 36,213 followers.

Tiffany & Co, second on the list, lags significantly behind Cartier in terms of volume of followers (519,457) – but makes up for in with a 0.08% level of engagement.

Bulgari comes in fourth, with Piaget in fifth place and on par with Tiffany & Co in terms of engagement, with 0.08% engagement – the second highest level of interactions behind Chopard.

For more exclusive Baselworld-related coverage, follow Luxury Society‘s exclusive ’Baselworld 2016 Inside/Out’ series via: #LSBaselworld

To further investigate social media and digital brand innovation on Luxury Society, we invite you to explore the related materials as follows:

Top 10 Watch & Jewellery Brands 2015: Facebook
Top 10 Watch & Jewellery Brands 2015: Instagram
Optimising Social Media For Luxury: Instagram

Daniela Aroche
Daniela Aroche

Journalist & Co-Founder, The Ink Collective

Daniela Aroche is the former Editorial Director of Luxury Society, and co-founder of The Ink Collective – a full-service creative content & communications agency, specialising in the areas of fashion, luxury and lifestyle, with connections to an international network of writers, editors, photographers, translators and designers. Dually based in Paris and Sydney, Australia.

Related articles

DIGITAL

In The World Of Fashion, Lifestyle and Beauty, Instagram Still Reigns Supreme: Report

DIGITAL

WeChat Luxury Index 2023: How to Connect With 1.3 Billion Consumers?

DIGITAL

What’s The Latest Must-Have Devised By Luxury Brands For VIP Customers? Why, An Exclusive Community In The Metaverse, Of Course.